Advertise with Florida True Cost

Sponsorship and advertising information for Florida True Cost, a Lakeland and Polk County homebuyer resource. No placements have been sold. Contact Dion@link-lending.com.

Reviewed November 11, 2026. General information only — not legal, tax, insurance, or financial advice, and not a commitment to lend.

Florida True Cost is being built as a free, source-cited resource for Florida homebuyers, with a first focus on Lakeland and Polk County. If the site earns an audience, a limited number of clearly labeled sponsorships may help keep the guides free.

Nothing on this page is an offer to sell advertising, and no placements have been reserved or invoiced. We will not contact a prospective sponsor or charge anyone unless the site owner explicitly approves that outreach.

Who the site is for

Readers are people trying to decide whether a Florida house or condo is actually affordable: first-time buyers, workforce households looking at Hometown Heroes or city assistance, and anyone comparing insurance, flood, and association costs before they write an offer.

Planned inventory (not live)

These units are sketched for planning only. Pricing, availability, and creative specifications will be set later.

  • Guide sponsor: a short, labeled note on a single guide (for example, the flood or condo checklist), kept visually separate from editorial content.
  • Newsletter sponsor: one labeled sponsor in a future email issue, if and when a Ghost newsletter is launched.
  • Resource mention: a listing in a future local directory of inspectors, homebuyer-education providers, or other non-loan services.
  • Site-wide support: a modest underwriting line in the footer.

Editorial control stays with Florida True Cost. Sponsors do not write the guides, and we will not invent statistics to please an advertiser.

What we will not do

  • We will not present a paid placement as an official government endorsement.
  • We will not give, sell, or accept anything of value for the referral of mortgage, title, or other settlement services in violation of the federal Real Estate Settlement Procedures Act (RESPA) or Florida law.
  • We will not run mortgage rate advertising that fails to include required Florida and NMLS disclosures.
  • We will not share form submissions with a sponsor without a separate, lawful consent.

If you are a mortgage lender or other settlement-service provider, assume extra compliance review, and do not expect a “pay us for leads” arrangement that conflicts with those rules.

A better fit

The cleanest early partners are likely to be licensed home inspectors, floodplain or survey professionals, HUD-approved housing counselors, and insurance educators who want to be visible next to free public-interest guides. Affiliate relationships, if any, will be disclosed on the page where they appear.

Contact

If you would like to be considered when inventory is actually for sale, email Dion@link-lending.com with your company name, license numbers if applicable, and the page or format you have in mind. That email is a request for information, not a booked placement.

Publisher: Dion Link, NMLS 898761, Link Lending, NMLS 2723931, and a Florida 2-20 insurance licensee, agent number P163989, with Links Insurance Co. Equal Housing Opportunity. NMLS Consumer Access.

Frequently asked questions

Can I buy a sponsorship on Florida True Cost right now?

Not yet. This page describes planned inventory only. No sponsorships have been sold, and no outreach has been sent. Email Dion@link-lending.com if you would like to be considered later.

Do you pay or accept payment for mortgage referrals?

No. We do not give or accept anything of value for the referral of settlement services in a way that would violate RESPA or Florida mortgage advertising rules. Mortgage-related advertising, if any, will be reviewed for compliance before it runs.

Disclosures

Equal Housing Opportunity

Florida True Cost is published as a free public resource by Dion Link, a licensed mortgage loan originator, NMLS 898761, with Link Lending, NMLS 2723931, in Lakeland, Florida, and a Florida 2-20 insurance licensee, agent number P163989, with Links Insurance Co. Equal Housing Opportunity. You can verify mortgage licenses at NMLS Consumer Access.

Separate services: Mortgage lending (Link Lending), Florida flood insurance quotes (Links Insurance Co.), and any future home, wind, auto, or renters comparison through The Zebra are offered separately. You may use one, any combination, or none of them. Neither service is conditioned on the other, and this site does not give or accept anything of value for referring settlement-service business.

Where products are offered: DSCR investor loans may be originated in almost every U.S. state, subject to licensing and investor guidelines. To start a DSCR or other mortgage application, use applywithdion.my1003app.com/register. All other loan products are Florida only. Flood quote requests on this site are for Florida flood insurance only. Home, wind, auto, and renters comparison is planned through a The Zebra partner link that is not live yet.

This site is for general information only. It is not legal, tax, insurance, or financial advice, and it is not a commitment to lend or a binder of insurance coverage. Program rules, income limits, funding, insurance costs, flood maps, millage rates, and association budgets change. Confirm every figure with the official program administrator, a licensed professional, your own Loan Estimate, and, for insurance, a written quote.

Mailing address: PO Box 134, Nichols, FL 33863.

Questions: Dion@link-lending.com

Optional thank-you

If these free guides helped you, you may send an optional thank-you via Zelle to Dion@link-lending.com. This is a voluntary tip for useful information only. It is not required to use this site, it is not a fee or payment for a mortgage or for insurance, and it does not affect any loan or insurance decision. Please do not send a tip in connection with a loan application, a closing, or an insurance policy.